When is the last time you have seen true new product innovation from KFC 5, 10, or 15 years? Is Grilled Chicken innovative I dont think so? I am BIG on new product innovation, but we rarely see it in the retail grocery stores or QSR restaurant chains. I was blessed to co-invent Popcorn Chicken at KFC over 15 years ago which has turned out to be one of the most successful new food product innovation stories in U.S. history.
Now, I understand the criticism of the Double Down calorie content, but that doesnt take away its new product innovation status (both Product & Packaging innovation). Popcorn Chicken was also a high calorie food. However, I believe in free market new food product capitalism. If the consumer wants to eat it, then lets dont regulate its consumption. CONGRATULATIONS KFC!!!Share